History 21 The Podcast - 3.05 Jill Morrison
Jill Morrison from Bee Memorable Marketing joins Rebecca to talk about local non-profit Toys for Joy, and how different generations approach furnishing their lives, and being able to pass on those pieces.
Host Sara Given, ACHS Volunteer Coordinator, and Rebecca Desens, ACHS Executive Director.
Jill Morrison
Toys for Joy
Toys for Joy is a 501(c)(3) Charitable Program that was founded in 1986 by the North Metro Realtor® Association. The Toys for Joy program assists families in the Anoka County area that are in need during the holiday season. We assist those families that may otherwise be unable to provide gifts and meals to their children.
Over the years, with the support of the community, Toys for Joy has expanded its services to provide toys for thousands of children each year.
In the Vault
Listen to the full conversation with Jill Morrison
Anoka County Library Minute
Further Reading:
For those interested in how marketing works in today’s industry, check out this guide. Through case studies and other real-world examples, readers can get ideas about techniques to make their business stand out and reach their desired audience.
Using data from a large-scale generational study, demographic profiles, interviews, and examples of brand successes and failures, the authors of this book paint a detailed picture of what Millennials parents want from marketing. The authors explore why it is that parents of this generation have a focus on pragmatism when it comes to their technology, causes they support, and adventures they seek.
Storynomics: story-driven marketing in the post-advertising world by Robert McKee (658.8 MCK)
In this book, a digital marketing expert and CEO teams up with a writing expert to demonstrate how the power of story can deliver better marketing results than traditional advertising techniques. Many case studies are included throughout the book to illustrate just how effective the “storifying” strategy can be.
More than just a book for kids about “cleaning their room,” this resource helps kids to learn to care for the stuff they have, and to curate their space for their interests and goals. The book teaches that a minimalist lifestyle of owning less stuff means having more time for things that are important to them.
Author Tracy McCubbin, with 15 years of experience running a decluttering/organizing company, takes a new approach to decluttering. Rather than focusing on the reactive decluttering, she suggests examining how we got all that excess stuff in the first place. She suggests there are seven types of clutter accumulation “mind blocks” we get into and she offers ways in which to deal with each.
Photos are important possessions that deserve to be organized, safe, accessible, findable, and shareable. Photos are symbolic of memories shared and have value from generation to generation. But it is all too easy to let them go unattended to, leaving you with a mess. The author, photographer and photo organizer, offers his system of gather, preserve, organize, share, maintain to help professionals, novices and family historians alike.
After realizing the magnitude of stuff her family had accumulated, the author decides to go on a mission of halting all unnecessary shopping for one year. Instead of blatant consumerism, the family instead decides to focus their efforts on building strong family memories and opportunities for personal development.
Snoop: what your stuff says about you by Sam Gosling (155.91 GOS)
Written by a psychologist, the premise of this book is that your stuff – what you own and how you present what you own – can tell a lot about your personality. What you have on your desk and how it’s arranged can indicate whether or not you are a diligent employee, for example.
One hundred fifty people, both famous and not, from all walks of life, detail the meaning behind their most precious belongings. Readers might be surprised to discover that most of the items have little to no monetary value, but instead symbolize something greater to the owner. “At a time when the dueling trends of decluttering and over-consumption seem to offer no middle ground, What We Keep provides a fresh perspective on both, and leads us to consider our own objects in a new light -- not only what we truly value but why.”
They Left Us Everything: a memoir by Plum Johnson (306.874 JOH)
Following the passing of her parents, author Plum Johnson is tasked along with her siblings with going through their parents’ overflowing house. In going through the enormous amount of stuff, she learns more about her parents and recalls memories of her childhood. “They Left Us Everything is a funny, touching memoir about the importance of preserving family history to make sense of the past, and nurturing family bonds to safeguard the future.”
Marketing relies heavily upon knowledge of one’s audience/consumers and this book, which pulls Pew Research Center’s public opinion surveys and demographic data together, shines a light on what the U.S. currently looks like as well as what it might look like in the near future. Covering everything from technology to employment, politics to race, this book provides a snapshot of the generational transformation taking place in our country today.